RICH, SENSUAL AND

VOLUPTUOUS COLOR

From the first ever color cream in 1950 to our most advanced technology to reduce the risk

of developing allergy: Koleston Perfect sets the standard for expertise and creativity in hair color.

As winner of the Salon Star Award on 5 consecutive occasions, Koleston Perfect is the brand

of choice of 100,000 salons worldwide. It is trusted every day for its predictable rich, sensual and

voluptuous color results; and loved for its comprehensive portfolio of more than 160 shades that

offer unlimited scope for colorists to direct the look of modern beauty for every client.

Koleston Perfect is The Color.

Benefits

Triluxiv Technology

Superb color balance

Long lasting color - up to 15 % on Koleston Perfect Vibrant Reds

Reliable color results

The most expressive colors with a wide selection of exciting shades

Rich and vibrant Koleston Perfect color brilliance

Simple 1 : 1 mixing ratio

Up 100 % grey coverage, up to 5 levels of lift

All color service application techniques

Climazon friendly (shorter development time with heat)

how does it work?

special blonde

with 33 % more conditioning agents* for amazingly gentle high lift blonde

Action 1:

Action 2:

Action 3:

Contains 33 % more lipids vs. regular Koleston

HDC (High density color) molecules in

HDC links to the light reflecting shields of

Perfect shades. Lipids will deposit onto the porous

combination with Welloxon Perfect

the cuticle of the hair, for color brilliance

parts of the hair and balance the hair structure

(HDC activator) enables intense rich

and healthy shine.

from roots to ends, so that the color pigments are

and vibrant color development.

distributed evenly into the core of the hair.

*vs other Koleston Perfect shades

KOLESTON PERFECT SHADES

Action 1:

Action 2:

Action 3:

Lipids deposit onto the porous parts of the

HDC (High density color) molecules in combination

HDC links to the light reflecting shields of

hair and balance the hair structure from

with Welloxon Perfect (HDC activator) enables

the cuticle of the hair, for color brilliance

roots to ends, so that the color pigments are

intense rich and vibrant color development.

and healthy shine.

distributed evenly into the core of the hair.

Vibrant Reds

/34

/41

/43

XX/43

Vibrant Reds

11/

10/

/41

/34

/43

/47

/44

/45

8/34

8/4

8/41

8/43

88/43

/46

/56/55

/65

/66

7/34

7/4

7/41

7/43

77/43

6/34

6/4

6/41

6/43

P5 - for long-lasting and

5/4

5/41

vibrant end-results

4/4

Expresive, striking and breathtaking

Distinctive red spectrum from lustrous copper to intensive

reds and deep violet shades.

Longer lasting P5 technology /34, /4, /41, /43, /44, /45, /46,

/47, /5, /55, /56, /6, /65, /66. P5 shades can be identified

by the P5-logo and the double number before stroke.

special blonde

/22

/17

/11

/03

/81

/96

12/

12/0

12/03

/61

/89

/16

/07 diluted versus /7

/11

/16

/17

with 33 % more conditioning

12/

12/1

12/11

12/16

12/17

12/22

agents* for amazingly gentle

high lift blonde

/38

/61

Beautiful, radiant and clear

12/

12/3

12/81

12/89

12/61

An alluring spectrum of blonde shades with unique warm

and cool tones for unsurpassed high lift and smoothness.

/96

Triluxive Plus technology with 33 % more conditioning

ingredients for the ultimate gentle lightening. Lightening

12/

12/96

12/7

up to 5 shade levels /0 (not shown), /07, /1, /11, /16, /17,

/22, /3, /61, /7, /81, /89, /96.

*vs other Koleston Perfect shades

special mix

Bright, Long lasting color

/33

/22

Exceptional, creative and personalized

/43

/26

Unlimited color possibilities and special effects - limits are made to be exceeded. Use

/45

pure to intensify strands or sections of hair. Add to Koleston Perfect to create stunning

individual color results.

/81

/66/65

Color intense technology creates bright and durable color results /11, /22, /28, /33,

/43, /45, /65, /66, /81, /88.

0/11

0/22

0/28

0/33

0/43

0/45

0/65

0/66

0/81

0/88

natural hair color level

COMPLEMENTARY COLOR

LIGHTENING CURVE

Opposite colors neutralize each other.

Exposure of underlying pigments

during the coloring process

10/

YELLOW

GREEN

ORANGE

Very Pale Yellow

Pale Yellow

Yellow

Orange/Yellow

Orange

Redish/OraNge

BLUE

RED

Redish/Brown

Brown

VIOLET

Black

Understanding the lightening curve will help you to choose complementary colors to work with or neutralize exposed underlying pigments in the hair

during coloring. To neutralize exposed underlying pigments, red/orange or yellow, choose the complimentary color that is opposite on the color wheel.

allergy alert test

After your professional consultation you may need to carry out an Allergy Alert Test before proceeding with a color service.

Mix 5 grams color (extract

Apply the color in to 1 cm² directly

Leave the color uncovered for 45

Ask the client to either come back

shade to be used if unknown)

below the crook of the elbow.

minutes. Then rinse the area with

to the salon after 48 hours or call

with 5 grams developer.

lukewarm water and pat dry with

you to inform you of the result.

a clean towel.

HOURS

we recommend that a skin allergy test is done 48 hours before coloring.

mixing guidelines

mixing pure naturals, rich naturals,

special blonde

vibrant reds, deep browns

Mix 1 : 1

Mix 1 : 2

For example:

60 ml Koleston Perfect

For example: 60 ml Koleston Perfect

+ 60 ml Welloxon Perfect

+ 120 ml Welloxon Perfect

MIXING RATIO

12 %

Welloxon Perfect 40 Vol.

For 3 tones lighter

For 4-5 tones lighter

+1 part

Koleston Perfect

9 %

+1 part

Welloxon Perfect 30 Vol.

Koleston Perfect

For 2 tones lighter

For 3 tones lighter

6 %

Welloxon Perfect 20 Vol.

Coloring on white hair

Darker/tone on tone/

1 tone lighter

The addition of a Pure Naturals shade is required to give sufficient coverage.

30-50 % white hair

50-100 % white hair

add 1/3 of a Pure Naturals shade

add 1/2 of a Pure Naturals shade

full head application same depth/darker

Apply the coloring mixture immediately, from roots to ends.

red shades on white hair

Color families

Developing time

with more than 50 % white

Pure Naturals/Vibrant Reds/

- heat: 30-40 mins

mix 2 parts red shade to 1 part Pure Natural

Deep Browns

+ heat: 15-25 mins

Example: 1/2 tube red + 1/4 tube natural

applications

Full-Head Application with lightening

Color leveling on lengths and ends

First step: Apply the coloring mixture to lengths and ends only. Leave approximately 2 cm free from

If required, after completion of development time, dampen the hair

the scalp.

well with water (with special blonde use 100ml) and emulsify the

color through the lengths and ends.

DEVELOPMENT TIME

Pure Naturals/Rich Naturals/Deep Browns

Vibrant Reds/Special Blonde

DEVELOPMENT TIME

– heat: 20 mins

- heat: 15 mins

Pure Naturals / Rich Naturals / Vibrant Reds /

+ heat: 10 mins

+ heat: 30 mins

Deep Browns / Special Blonde

- heat: 5-10 mins

SECOND STEP: Apply the coloring mixture to the roots.

Other possibilities of color balancing are Color Touch, Color Fresh

DEVELOPMENT TIME

or Perfecton.

Pure Naturals/Rich Naturals/Vibrant Reds/Deep Browns

Special Blonde

- heat: 30-40 mins

- heat: 50-60 mins

+ heat: 15-25 mins

+ heat: 25-35 mins

Pastel Toning

Evenly bleached hair is required for this (1/2 level lighter than

tip! To increase vibrancy in lengths and ends use Welloxon Perfect one level stronger

required final result). Can also be used on untreated hair of a natural

than the roots.

color 9/0 and lighter. To achieve beautiful soft pastel shades we

recommend the Koleston Perfect shades 10/1 10/03 10/16 10/3

10/38 10/8 9/03 9/16 9/17 9/38 and 9/7. The shades are always

mixed 1 : 2 with Color Touch Emulsion 1.9 % or Perfect Pastel.

Regrowth application

Start the coloring process at the root area first. Apply first at the areas of the highest percentage of

That means 1 part Koleston Perfect + 2 parts Color Touch Emulsion

grey. If lightening, begin at the areas where the strongest degree of lightening is required.

1.9 % or Perfect Pastel.

DEVELOPMENT TIME

Pure Naturals/Vibrant Reds/Deep Browns

Special Blonde

Apply immediately to the hair from roots to ends for up to

- heat: 30-40 mins

- heat: 50-60 mins

15 minutes without heat.

+ heat: 15-25 mins

+ heat: 25-35 mins

Important! In order to achieve an even color result, comb the hair

every 5 minutes during development time until the desired color

tip! When lightening apply more of the product than for normal coloring.

result is achieved.

SPECIAL MIX

Application possibilities: Intensification of color shades. The Koleston Perfect Special Mix tones are pure color tones. The lighter the basic shade, the less mix tone is needed.

Exception: Levels 11 and 12.

Mixing table: Depth / Shade - Special Mix calculated for 30g.

Special MIX CALCULATION

12/

3 cm = 1,5 g

Depth/Shade -

Special Mix calculated for 30 g

11/

2 cm = 1,0 g

10/

1 cm = 0,5 g

Mixing ratio:

2 cm = 1,0 g

1 : 1 for all shades Special Mix except 0/43 (e.g. 30 g Special Mix + 30 g Welloxon Perfect)

3 cm = 1,5 g

1 : 2 for Special Mix 0/43 (e.g. 30 g Special Mix + 60 g Welloxon Perfect)

4 cm = 2,0 g

5 cm = 2,5 g

Pure application to intensify strands or sections of the hair, Koleston Perfect Special Mix

6 cm = 3,0 g

can be used purely with Welloxon Perfect. To give exceptional, brilliant color results, apply

to pre-bleached hair.

7 cm = 3,5 g

8 cm = 4,0 g

The mixing ratio is 1 part Color Cream (Koleston Perfect plus Special Mix) mixed with 1 part

9 cm = 4,5 g

Welloxon Perfect). e.g. 30 g Koleston Perfect + 2,5 g Special Mix + 32,5 g Welloxon Perfect

After Treatment

After completion of the development time, emulsify the color with a little warm water and rinse out well. Lightly shampoo with Wella Professionals Brilliance Shampoo or SP Color

Save Shampoo. To neutralize oxidation residues and stabilize color, use Wella Professionals Color Post Treatment or SP Color Save Emulsion.

Innosense by koleston perfect

A new brand of vibrant permanent color for ingredient conscious clients, with Koleston Perfect

performance, specially formulated to reduce the risk of developing allergy.¹

¹Although it does not contain pPD/pTD, there remains a risk of allergic reaction that can be severe.

Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions

and consult www.wella.com/innosense. If your client has ever experienced an allergic reaction to any

hair colorant ingredient, including pPD and pTD, you should not color.

ME+ is present in Pure Naturals, Rich Naturals and Deep Browns of the Koleston Perfect Innosense brand.

Illumina Color

Sheer, natural-looking permanent color for incredible luminosity from within.

Ideal for clients who are looking for soft, diffused, natural-looking color results.

8 out of 10 stylists agree that ILLUMINA COLOR gives them the most

natural-looking color results they’ve ever seen.²

²Based on survey with 218 hairdressers using ILLUMINA COLOR in Europe, fielded in January 2013.

Color.id

For the first time ever, place color next to color without bleeding³, without foils:

for new blended color results with soft transitions, even of contrasting tones.³

Add only to Koleston Perfect or ILLUMINA COLOR, with Welloxon Perfect.

98 % of clients who had a Color.id service would ask for it again.⁴

³Shades of up to 3 levels of depth apart. Exception: Not recommended when using extreme tonal differences

such as Vibrant Reds and Special Blondes.

⁴Based on consumer survey carried out in salons in Germany and the US with 63 respondents in 2012.

Consultation Tips

The key to ensuring every client leaves your salon with their dream hair color is in your consultation.

Understanding their needs, providing inspiration and showing your expertise with an in depth consultation will also

ensure they return to you time and time again.

Consultation is a key priority

• Take your time, let the client talk: listen

• Draw conclusions from their needs - summarize

•Offer personalized color solutions

• Always recommend a home-care regimen to maintain the look

Consultation: Take the time, Take control.

Clients expect:

• Your expertise and care: you are the consultant they trust

• Information on the latest trends

• Hair color and style advice

• Advice on what works best for their face shape and skin tone

• Update them on the latest Wella hair technology - it’s always an interesting discussion

• Give them hair condition advice and a home-care maintenance regimen

• Give them styling product advice and tips on how to re-create the look at home

• They trust you to advise them: to meet their beauty needs

• All clients are willing to pay more for personalized color and cut services

what is ammonia?

• An alkalizing agent that helps to open the outer hair layer.

• It raises the PH (10) so the hair swells and active ingredients can penetrate it.

• It works with the oxidant to remove some of the natural color (melanin) to allow for

lightening of up to 5 levels, fabulous grey coverage and pure color results without

compromising on hair vitality.

• Ammonia is used in permanent color for the Wella Professionals portfolio, including

high-lift blonde shades.

• Ammonia has been safely used in hair colorants for over 50 years.

• After acting in the hair ammonia easily evaporates, leaving the hair conditioned,

resulting in healthy-looking hair with vibrant shine.

what is MEa?

• MEA is more suitable when significant lightening is not

• It is used in demi-color and non-ammonia permanent colors.

required. This is why we have used it for a long time in Color

The choice of alkalizer depends on the desired color result.

Touch, our demi-permanent color range, in combination with

• It is nothing new, Wella introduced it into Color Touch over

low developer concentrations and short development timings,

20 years ago.

where color performance requirements are lower (no or less

• Ammonia has been shown to be the most effective alkalizer when

lifting, less grey coverage, short lasting period).

lightening of the existing color is required.

• An alternative alkalizer to ammonia. The main benefit of Mea is

• Used at low concentration, there is no issue with color

the less chemical smell in comparison to ammonia.

performance and hair protection.

Higher Concentrations of mea?

WHY?

• In order to achieve level 3 permanent color performance

• Firstly as the Mea molecule is so much bigger (and a liquid) it does

(3 levels of lift or more and up to 100 % grey coverage) higher

not evaporate like the ammonia (a gas) molecule, so this is why it

concentrations of Mea are required.

does not smell or give off vapours.

• with higher concentrations of Mea hair damage increases.

• This also means Mea is more difficult to remove from the hair and

may stay on head/hair after shampooing and continue processing.

• Color performance is reduced.

• That is why higher concentrations of Mea needed for level 3 color,

deliver worse color performance and hair protection in comparison

to ammonia.

• This is not usually immediately noticed.

• Mea tends to remain in the hair, which can cause long-term,

severe damage to the hair structure, making the hair dry and dull.

• This is why at Wella Professionals ammonia is our technology of

choice for permanent colorants: Ammonia enables the best color

results with the best hair protection for hair at level 3 coloring -

while MEA is used for level 2 coloring.